So I’ve taken a few hours off from counting my cash, preying on unsuspecting stay at home mums and force-feeding my cult like business down the throats of my nearest and dearest to pen a response to Caroline Brandon.

You see I am the devil incarnate in Caroline’s eyes. In 2008 I started a party plan business called April Nites. When I started this business, far from being the greedy scam artist that Caroline would have you believe me to be, I was in fact a young newly married woman with a dream of a better life.

Now I am a thirty something mother of two who gives hundreds of women across Australia the opportunity to earn extra money every single weekend. Not from selling a pyramid but from selling juicy delicious lovely sex toys! Toys that empower women not just from their use but from the money they make selling them. I give these ladies a ready-made business opportunity and all I ask is that they purchase (at cost price) the items that they demo at parties.

What really seems to have offended the lovely Caroline is that sometimes we party planners (or demon offspring) sell to our family and friends. She doesn't like this. She believes strongly that instead of buying these products from someone you know and love you should buy them from the local Target. She believes the only people getting rich in party plan are those at the top whereas every dollar you spend in Target goes directly into the hands of the people. The average Joe making $25 an hour ringing up your lovely anonymous purchases!

Another pesky part of our industry that has really got Caroline's goat is the fact that we offer our consultants a percentage of their new recruits sales. She seems to picture an army of Dr Evils cackling manically as their demonic minions do their biding and rake in all that lovely money. The truth is a lot more mundane. We pay our consultants a percentage of sales as they are our form of advertising. It's how we spread the word about our business because unlike the multi-national corporations that Caroline loves so much we don't have million dollar advertising budgets. In our business those who recruit only make a percentage of sales when they take on the task of managing the team. They work hard for that percentage and as such when their team performs we reward them. Bizarre concept I know but that's party plan for you.

Don't get me wrong party plan is not easy money. I am not trying to convert you to my subversive religion! But it is a very valid way to make money, particularly in a world that is changing. Caroline tells you that women cannot afford to go back to work because of the cost of childcare yet she will turn her nose up at a mum earning a couple of hundred dollars a night for a few hours work in the evening. Outside of taking your clothes off for a living (not that I would judge anyone if they did) I don't know anywhere else that offers the same money and flexibility. No doubt Caroline would prefer you sign up for stocking shelves at night for a minimum wage.

I understand Caroline wanting to write a balanced article warning SAHM's of the danger of some pyramid schemes but sadly that's not what she did. She would have you believe that your biggest fear should be being sucked into a pyramid scheme but far more dangerous in my view is people whose opinions far outweigh any brain cells being given free reign to spread their misinformed viewpoints as truth to millions of people online.

I wrote this to stand up for the many mums and ladies across the country who are wise enough to see that making money does not always have to come from traditional business models, nor do they need to believe they deserve nothing better than being a small cog in a big machine. I wrote this to stand up for the millions of stay at home mums that are using party plan to stay at home longer with their children. The very mums Caroline purports to support.

Caroline accuses us of shoving our products down her throat but from the tone of her article whilst that may gave me great pleasure its not where she needs them most.




Gemma-banner

G Marks the spot!

aprilnites-gspot

This funnily enough is a highly contentious topic. Studies have been conducted on the existence of the G-Spot since the 1940’s. The debate is still ongoing due to the reality that every woman is different, therefore the location and sensitivity of the G-spot is different for Read More...

Behind the scenes of April Nites 'Gold Lace Collection' shoot. (part 1)

AprilNites-Gold-Lace

Lingerie parties in Sydney, Melbourne, Brisbane, Adelaide, Perth and all other towns and cities in Australia. Throughout the week ladies are gathering together in the comfort of their own homes to have an April Nites lingerie party. So it's very important that we have a strong range with a good collection of sizes and styles to suit all kinds of women and body shapes. The presentation and image is also very important for us. We want sexy lingerie, stylish and sassy with good materials, laces and fabrics to feel wonderful against your body. So when it comes to our presentation no doubt we need to be on point. Last weekend we started shooting for our new and revamped lingerie collection the ‘Gold Lace Collection’ that will be released in the beginning of October in conjunction with our new catalogue. This blog post details the events of the day of the shoot.

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My husband does not want toys in the bedroom. How can I encourage him to experiment?

sextoys-in-bed

This is not an uncommon problem but one that can definitely be overcome with a little reassurance and by taking baby steps.

First of all let's talk about why it is so important to convince him to change his mind. Experimenting in the bedroom is an essential part of a healthy sex life particularly for couples in long-term relationships. As harsh as it sounds, no matter how fun something is if it stays the same day in day out, year in year out you will lose some of the enjoyment. Read More...

Why is a sex toy party more than just a sex toy party?


aprilnites-party

I was reading a discussion the other day on a forum about “who has been to one of those parties?” and the variety of responses surprised me. Some would “rather sit at home and watch the grass grow” whilst some thought “it was THE BEST fun ever. Just a crack up. I loved it.” One lady found the whole idea “tacky and hideous” aside from the fact that she has clearly never been to an April Nites party, it got me thinking about just why a women I think women should embrace the whole 'sex toy party' notion. Read More...